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Monday, 5 December 2011

Shoreditch Twats- As Predictable as an Estonian Girl Choosing an Inappropriate Boyfriend

So, im back in twat central - Shoreditch, Hackney, London. (Thanks to Oli, Mia and Marino for putting me up)

A Shoreditch Twat, yesterday

I had a great time mind you, went to 'kick' where you can pick up French girls while playing table football (if you want to), ending up in a bar called Spread-Eagle - Last time I was there it was ten years ago, it was a girly bar, on a Saturday Afternoon and they had for some reason Aussie Backpacker girls stripping to the sounds of AC/DC. Actually it was much better then, but now at least its open until 4am.

What gets me though about the Hackney 'centre of the universe' vibe is that its strangling itself on its own narcissism. The moustache count was high, (because it's just been movember but i'm more looking forward to early next year when the ladies repost with fanuary. I'll try to research as much as I can personally, although as i'm sure you fellas well know the ladies of Japan (and probably Pakistan for that matter) have been active here for years.)

But what next for a place thats so achingly trendy that no one is actually imaginative or original any more? Well, it hit me when I walked past the The Breakfast Club off Hoxton Square on Saturday morning. People were actually queueing up to pay and extra £3 so they could have fresh coriander on their bacon and eggs, instead of just walking (its about a mile though) to a real greasy spoon like i did. Actually probably they don't even give you coriander, but i do recommend it, it tastes great.

Anyway, if a place has gone like that, the only way can be down, surely? I didn't meet or see anyone or anything remotely inspirational in the whole area, seemed it was at that terminal phase, where Starbucks is about to move in (there's already one on Commercial Road nearby, watch out!) and the only people you meet are whining Dickheads from the home counties who have as much creativity as a bin-man (the only answer for these guys is of course to take coke, then you convince yourself that you're interesting and creative to everyone, voila!) 

Which I suppose describes the Shoreditch/Hackney phenomenon perfectly. Hackney is that pretty average looking guy you see out of his head on coke, totally convinced that he is an original, interesting and unique genius, but of course to everyone else he's just a boring, unimaginative loser with too much of his parents money, in a terminally downwards spiral.

Anyway, now i'll go and watch 'Another Earth' and leave you with this summary....

What is a Shoreditch Twat

1. Usually a new media, fashion student, photographer-type person with a privileged digital or old school arts background who lives/works/socialises in London's East End area of Shoreditch. A Shoreditch twat has at some point also worked/lived/socialised in the near-by Brick Lane. A Shoreditch twat is defined by their Hoxton Finn haircut, 80s retro 90s fusion clothes (usually a suit jacket, blue ripped jeans, and white trainers/shoes), an ability to talk about pseudo-intellectual artistic bullshit with no relevance to the real world, completely up their own backsides, and a failure to comprehend that they are the laughing stock of the rest of the normal local (ethnic) population.

2. 20-something dressed in over-priced torn clothing and numerous 80s retro fashion items, sometimes including pink legwarmers. Ridiculous haircuts also de-rigeur. Comonly found in Shoreditch/Hoxton area, usually making bad art in an overpriced warehouse apartment while living on seemingly limitless parental funds. Shoreditch twats where once refered to more politely by the BBC as 'Hoxton trendies'.

3. The Shoreditch Twat fanzine was published and edited by club promoter Neil Boorman on behalf of 333 from 1999-2004. Starting life as a listings magazine for the club, it quickly grew to become an irreverent, satirical fanzine at the centre of the creative boom in East London. Producing 25,000 copies every six weeks with funding from BAT, Anheuser-Busch and Diesel, Shoreditch Twat attracted writers from The Guardian, The Face, Arena, Loaded, ID and Sleazenation, and illustrators James Jarvis, Bump, Airside, Will Sweeney and Elliot Thoburn. In 2001, the term Shoreditch Twat became popular vernacular for an overdressed East London 'trendy' and the fanzine went on to produce an installation for the Barbican Gallery's UK culture exhibition 'Jam', which later toured to Japan. In 2003, Channel 4 Television and Talkback commissioned Shoreditch Twat to produce a one off comedy show. This show went on to win a specila mention at the 2004 Montreux Comedy Award. After four years and 31 issues, Shoreditch Twat ran into legal difficulties and was forced to close down. The publisher went on to edit Sleazenation Magazine.



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